Marketing with Facebook April 19 2016
You need to have a Facebook page for your fitness business. You know that already, don’t you?
Do you know the general rule for how many times you should update your status? And what type of stuff should you write, share, or post?
There are a few books out there with several hundred pages written about social media marketing. I recommend “Jab, jab, jab, right hook” by Gary Vaynerchuk. Or “No B.S. guide to direct response social media marketing” by Dan Kennedy and Kim Walsh-Phillips.
But since those two books go over more than Facebook, in this blog post, let me give you the basic playbook for Facebook marketing to make sure you are doing the best with what is arguably the most important social medium.
-Post twice per day. 7am and 4pm. (give or take, you don’t have to be super anal about those time)
-Post inspirational and motivational stuff. You are a gym, your goal is to keep folks coming back to your page, so give them positive things to read.
-Don’t update your class times. Don’t do it. Your Facebook page is for non-members. Your website can have times listed. I see this all of the time. A gym with 400 “likes” who only updates class times for the day. Boy that is exciting.
-Share memes, articles, blogs, etc.
-Once every 5 to 10 days, assuming you are consistently posting twice per day, sell something. Email email@example.com with “example” in the subject line and I will get you a great example for how to sell something on Facebook.
-You have to pay to play. Spend $150.00 per month to grow you followers. Spend another $50.00 or so per month to “boost” certain posts. You goal is to have 3000 to 5000 followers in most sized markets.
Keep changing lives.